There should be no important text such as page headers, page footers or page numbers in the bleed area because the bleed will be cut away from the final product.Īn example image from an Illustrator file that uses bleed. What does a bleed area look like?Ī bleed area should look like a seamless extension of your design with any images or backgrounds extending across the full area of the bleed. Notice that the off-cuts all have print ‘bleeding’ on to them. How we cut down artwork that uses bleed to give edge-to-edge colour on your print. If you were to try and cut down to the colour without having extra print on the outside of the cut then you would almost always have some sheets with a thin sliver of white, unprinted paper. This ‘extra’ print is the bleed and it is essential because even the best printers are not perfectly accurate on a run of many sheets – especially when double sided printing is required. The solution is simple – print slightly more than you want to end up with, and trim down the paper in a guillotine to give you the size you need with colour flush with the edges. So how is it that almost all the high-standard print you encounter has colour to the outside edge? You might be surprised to learn that just like your trusty home printer (yes, the one you almost chucked in the bin after it jammed for the twentieth time) almost all commercial printers have a white safety margin outside the limit of their print area. This might be a photo, a background colour or design meant to extend to the very edge of the page but the intention is always for the final product to have colour ‘edge-to-edge’ and to not have the concentric white border that you would expect from a home or office printer, especially when you are paying for a professional outcome. Most artwork comes to the shop with some graphical element reaching the outer edge of the design. While there is an old cliché about putting sweat, tears, and blood into your work – this print-production term has a much more technical explanation.
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